Opting to advertise with flyers is great, especially if you are on a tight budget. Flyer printing seems simple in entirety; it is easy to make and definitely not hard to distribute. Most of all, it is cost-effective. However, you may will only be wasting your money if not enough work is put into your flyers. Low quality flyers will have lesser chance of getting read by your target audience and have them thrown away instead. Flyer printing is generally easy indeed, but in designing your flyers, there are several aspects you need to pay attention to and not do to create a better result.
To design a good flyer, overall, you must be aware of the colors you use. Whatever it is, make sure that there is a good balance and contrast between light and dark areas. You can’t put dark backgrounds with dark texts or vice versa. This will only make it difficult for your potential customers to read your flyers. A good contrast of your flyers means that you must put light texts over dark backgrounds or vice versa.
You have to make sure that your flyer is easy to be read and seen. In order for your flyers to be easy to read, you must also avoid overcrowding your flyers either with texts or pictures. Make enough space for every element. Effective wording may help you to do this. Use bullets and numberings properly to get your messages across in a simple way. People don’t like reading too many words and like to get straight to the point. Bullets and numberings are especially useful to save space since you only have limited area to write on in your flyers. Don’t be shy and create headlines in bold to garner more attention to your flyers and make the font big enough for people to see. Come up with headlines that sound interesting and convincing so that your readers will be even more intrigued to read the rest of the content of your flyers. And more importantly, do not use words that are uncommon and too difficult to understand. This way, your message won’t be properly conveyed and people will be lazy to read or try to understand what you’re trying to say with your flyer.
Beside texts, graphics such as illustrations and images are important to be included in your flyer. They will help you make a more interesting flyer. If possible, create infographics. It is highly popular lately and it is very helpful in getting your message across in a simpler way. In adding images or illustrations to your flyers, make sure that they are of high quality. Avoid low quality images as they tend to result in bad end product. It will be pixelated on your printed flyer and ruin the overall quality of your advertising tool.
After you are done with the design of your flyers, don’t forget to proofread. Proofreading help you to find mistakes in typing or grammatical errors that you have made. It is highly important and cannot be dismissed at all costs.