More Tips on Designing an Effective Name Card

Creating an effective name card heavily relies on the way it is designed and how it is conveyed to the right people. However, there are several other things that must be put into consideration in its creation. It is important for name card printing to be of high quality so that it will represent you and your business the best way possible. Here are more aspects you need to be aware of in creating the best and most effective name card for your business possible.

1. Select the best printing options

There are several aspects that must be taken into thorough consideration in producing your name card, that is the size of the card, the shape, the weight of paper used, and its texture as well as coating and other finishes if necessary.

2. Size and shape

Depending on your market and what they will do with your card, the appropriate name card size and shape may vary. You must also take the recipient’s sensibility and expectation into account.

Commonly, a name card’s size is 3.5 x 2 inch and comes in a rectangular shape. It is especially important to adhere to this standard size especially if you know that the recipient will use a card scanner in order to keep your contact information digitally in their computers. The standard size and shape will make it easier for them to store your information and ensure that it is kept for your advantage.

Although die-cutting to create various card shapes look tempting in order to make it stand out, a lot of B2B businesses prefer it to be the opposite way. Unusual shape and size only pose problems as they don’t stay in the stack and don’t have space to note down anything. A lot of people still prefer the traditional size and shape.

Some ways to be clever with your design while leaving more impact than the boring standard size is to create a folded card. This benefits in creating more room for information and for the recipient to write down the necessary information they want.

3. Paper weight

Heavyweight paper is preferable as the material to create name cards. A thicker paper makes an impression when handed to somebody. You can even choose a textured card for a more luxurious touch. It leaves a lasting impact and supports an effective business introduction. By being memorable, you are highly likely to bond with your target and reach them well. If you opt for a medium weight paper, you can try giving it a gloss coating for a finish. However, there is no rule saying that you can’t use lightweight paper. Lightweight paper makes thinner cards and it will be easier for you to carry a large number at once as it doesn’t take as much space as thicker paper. It also costs less so it may be friendlier for your budget limits.

4. Experiment with your cards

Name cards are easy to produce. Before you decide to go around with it and have it handed to prospects, you should try out various designs and paper combinations to find out which one is the best and most appropriate for your targeted audience. There are a lot of different styles, coatings, designs, styles, and finishes you can explore. Try gathering people’s opinions and note down the feedbacks they give regarding your business card. You can improve the design this way and get closer to the best outcome possible each time you experiment.